For the third consecutive year, Winnerge is attending AI Week. Not simply as an observer of a technological trend, but as an M&A operator looking at artificial intelligence from the perspective of small and medium-sized enterprises.
For the third consecutive year, Winnerge is attending AI Week. Not simply as an observer of a technological trend, but as an M&A operator looking at artificial intelligence from the perspective of small and medium-sized enterprises.
In mergers and acquisitions, attention gravitates to large deals. In Italy, however, the growth and continuity of thousands of companies depend on smaller transactions that markets rarely notice, yet matter to the real economy.
Ferrero has announced the acquisition of WK Kellogg Co, a historic U.S. cereal producer, strengthening its foothold in the North American market. The move reflects a clear long-term strategy: diversify the product portfolio, enter new categories and relaunch iconic brands with fresh momentum.
Melegatti, the historic company from Verona that invented pandoro in 1894, has been acquired by Valeo Foods, an Irish food group undergoing strong expansion. The deal was carried out through Balconi, an Italian company already in Valeo’s portfolio, with the goal of integrating a recognisable, highly seasonal brand with growth margins not yet fully expressed.
In Italian business culture, selling a company is still often seen as a failure. For many SMEs, it feels like surrendering, walking away, ending a chapter with a bitter aftertaste. The reality is different, but the prejudice remains.
In the world of small and medium-sized enterprises, some of the most critical decisions emerge quietly. An entrepreneur hints at fatigue, a desire to sell, the need for growth, or the search for an industrial partner.
During direct conversations with the entrepreneur, discussions often follow a standard pattern: financial performance, cost structure, and liquidity status. Then, without warning, a question arises that falls outside the scope of ordinary management. That’s when the dialogue shifts to another level.
In the world of small and mid-sized enterprises, many M&A processes begin too late when performance is declining or the owner has already made difficult decisions. At that point, the window to create value narrows and room for negotiation shrinks.
For years, AI was perceived as an expensive, complex solution reserved for large corporations or high-tech industries. In 2025, that view no longer holds. Solutions presented at AI Week showed how companies with revenues of €1 to €20 million can now adopt intelligent tools across their operations—marketing, customer management, logistics, and strategic planning.
This year’s AI Week confirmed something Winnerge has known for a while: artificial intelligence is no longer a topic for futurists. It is a practical tool, already embedded in the daily workflow of those managing extraordinary transactions.