The company comprised two operational units. The first, focused on a traditional business in a prolonged maturity phase, accounted for 80% of the revenue. The second, rapidly growing despite representing only 20% of the revenue, contributed 70% of the projected EBITDA. A potential buyer expressed interest in the growing unit, and the owners were inclined to accept the offer.

Winnerge assisted the entrepreneurs in:

• Selling the entire company at a “market average” multiple, despite the traditional business unit being valued at a negligible multiple.
• Securing a well-compensated, long-term managerial role for both founding partners.
• Ensuring that the exiting entrepreneur retained institutional roles built over time within the industry association representing the sold company.