Ferrero has announced the acquisition of WK Kellogg Co, a historic U.S. cereal producer, strengthening its foothold in the North American market. The move reflects a clear long-term strategy: diversify the product portfolio, enter new categories and relaunch iconic brands with fresh momentum.

Melegatti, the historic company from Verona that invented pandoro in 1894, has been acquired by Valeo Foods, an Irish food group undergoing strong expansion. The deal was carried out through Balconi, an Italian company already in Valeo’s portfolio, with the goal of integrating a recognisable, highly seasonal brand with growth margins not yet fully expressed.

The acquisition of Bialetti by the foreign fund Nuo Capital is more than just financial news it’s a clear signal to Italian SMEs. The case highlights what happens when brand identity isn't backed by an industrial strategy. A timely analysis of why timing is everything in M&A operations.