The integration of Mascagni Casa into the Pozzi Milano group marks the beginning of a new chapter for two companies that have long represented Italian excellence. A shared vision guided this deal: to deliver a coordinated home offering that brings together style, functionality and seasonal storytelling.
This is not simply an acquisition; it is the start of an industrial project that combines Mascagni Casa’s creative expertise in home décor with Pozzi Milano’s strong positioning in themed tableware.

Winnerge’s contribution: strategy, method and vision

Winnerge supported Pozzi Milano throughout the entire process with a buy-side mandate aimed at enhancing value at every step. The support began with the drafting of the long-term industrial plan and extended to the definition of the M&A strategy. It also included the evaluation of the target company, pricing structure design, negotiation assistance and integration planning.

Below is a summary of the activities carried out as part of Winnerge’s buy-side mandate:

1. Drafting of the 2024–2027 business plan, with a focus on operational synergies and commercial development.
2. Support in shaping the M&A strategy, aligned with Pozzi Milano’s external growth objectives.
3. Validation of the target’s strategic fit, supporting the Group CEO in the decision-making process.
4. Financial assessment of the target, including working capital analysis, pricing structure and extraordinary items.
5. Support across all negotiation phases up to the closing, with a focus on financial and equity aspects.
6. Development of a corporate and financial integration strategy designed to maximize synergies between Mascagni Casa and Pozzi Milano.

All activities were carried out in close collaboration with the Group’s top management, ensuring full alignment between strategic direction and operational implementation.

Continuity beyond generational transition

Mascagni Casa, founded nearly a century ago, was still led by a member of the third generation. With no generational succession in place, the decision was made to entrust the future of the company to an industrial partner capable of preserving its values and enhancing its identity.
The transition took place in an orderly and structured manner, safeguarding the heritage of the brand while facilitating integration into a new industrial framework.

A long-term integration project

One of the defining features of this deal was the immediate launch of a structured integration process, both on a corporate and financial level. The goal is to create a cohesive and complementary product offering, spanning from tableware to home décor.
The expected outcome is not only improved industrial efficiency, but also a stronger ability to meet the needs of customers who want a well-curated living environment, particularly during key moments of the year such as the holiday season.

A transaction with long-term vision

This combination between Pozzi Milano and Mascagni Casa is a clear example of how SMEs in Italy can build long-term value through a strategic approach to M&A.
Supporting a company through growth means contributing not just to numbers and negotiations, but to the broader vision that defines its identity and trajectory over time.