Winnerge To Match
Winnerge To Match is designed for business owners who have already decided to sell and want to get the process underway quickly. We prepare the essential materials needed to present the business, define the scope of the transaction and identify the most relevant potential buyers.
We take the business to market. We approach buyers, manage expressions of interest, identify genuinely qualified parties and handle the negotiations alongside you.
You retain control of the decisions that matter. You decide whether to sell, to whom and on what terms. Winnerge manages the entire process through closing.
10 BUSINESS DAYS
- We prepare the essential sale materials needed to present the business to potential buyers.
- We define the transaction scope and develop an initial view of value before going to market.
- We select the most relevant buyers and manage the initial approach directly.
- We qualify genuine interest and manage relationships with potential buyers.
- We manage the negotiations and support the transaction through closing.
- If you have already completed Winnerge To Position, the work already carried out is carried forward into the new mandate.
We start with the essentials
To go to market quickly, we focus the initial preparation on what is needed to get started. We define the transaction scope, establish an initial assessment of value and prepare the essential sale materials needed to begin discussions with buyers.
From start through closing
- Preparing the sale materials
- Buyer search
- Buyer outreach and engagement
- Qualifying buyer interest
- Offer management
- Negotiation and closing
Monthly retainer and success fee
Winnerge To Match is structured around a monthly retainer for the ongoing management of the mandate, with an initial minimum commitment of three months, plus a success fee payable on successful completion of the transaction. Full commercial terms are agreed before the mandate begins.
From information to market in 10 business days
We start with the documents you already have
We collect and review the available documents to understand the business, its key financials and the factors that may affect the sale.
We define the transaction scope
We clarify exactly what is being sold, which assets are included or excluded and any conditions that need to be addressed before taking the business to market.
We establish an initial view of value
We develop an initial valuation view using M&A criteria, providing a sound basis for the first discussions with potential buyers.
We prepare the core sale materials
We prepare an anonymous teaser and a concise company profile containing the information needed to present the opportunity clearly, professionally and confidentially.
We identify the buyers to approach first
We select the best-fit counterparties based on sector, size, business characteristics and the potential strategic or financial rationale for the acquisition.
We start buyer outreach directly
Winnerge opens discussions with selected buyers, assesses their level of interest and manages the staged disclosure of information while protecting confidentiality.
What happens after the first 10 business days
From that point, Winnerge continues to manage the entire process. We stay close to potential buyers, separate credible interest from exploratory enquiries and progress qualified parties through the next stages.
We manage the receipt and assessment of offers, prepare you for buyer meetings, lead negotiations on the key deal terms and coordinate the due diligence process with the other advisers involved.
Final decisions always remain with you. Winnerge manages the process, but you decide whether to sell, to whom and on what terms.
The mandate runs through closing.
What Winnerge To Match does not do
It does not analyse all the business’s value drivers in depth
Winnerge To Match develops an initial assessment of value designed to support the market launch, without carrying out the in-depth analysis that Winnerge To Sell completes before going to market. This allows the process to start sooner, but means that not every factor that could strengthen the business’s valuation in negotiations is explored in depth from the outset.
It does not develop a full sale strategy before going to market
The teaser and essential sale materials allow discussions with buyers to begin quickly. The strategy is built and refined as the process progresses, rather than being fully developed before going to market as it is with Winnerge To Sell. This shortens the time to launch, but leaves less room at the outset to work on the equity story, positioning, buyer outreach sequence and creating competitive tension between buyers.
It is not designed to maximise the sale price
Winnerge To Match prioritises speed to market. It is the right service when starting quickly is an important requirement of the sale. If, on the other hand, you can devote more time to preparation and want to build a strategy aimed at maximising the value of the business before going to market, Winnerge To Sell is the more suitable service.
If you have time to prepare the business in greater depth and want to work towards achieving the best possible value, explore Winnerge To Sell. If instead you want to understand which service is best suited to your starting point, compare the four options.
Before you start
When does it make sense to choose Winnerge To Match?
When you have already decided to sell and getting the process underway quickly is a priority. Winnerge To Match focuses the initial preparation on what is needed to bring the business to market. If you can invest more time in preparation before approaching buyers, Winnerge To Sell allows for more in-depth work aimed at maximising value and developing the sale strategy.
What do I need to get started?
You do not need to have a full information pack ready. We only need the essential documentation required to understand the business, its key financials and the scope of the transaction. From there, we can prepare the essential sale materials and begin market outreach.
Who will manage the sale of my business?
Each Winnerge To Match mandate is handled by a team combining expertise in financial analysis, valuation, sale materials, buyer research and transaction management. These different areas of expertise work together on the same process and are coordinated throughout the mandate through closing.
How are Winnerge’s fees structured?
The mandate includes a monthly retainer for Winnerge’s ongoing work through closing, with an initial minimum commitment of three months, plus a success fee payable on completion of the transaction. Full fee terms are defined and shared before the mandate begins.
What if I already have a potential buyer?
We can also start from an existing conversation. We assess the interest already received, manage discussions with the potential buyer and determine whether it makes sense to involve other parties. Having alternatives can be important so that you do not enter negotiations dependent on a single buyer.
Is Winnerge To Match suitable for every business?
No. Before accepting a mandate, Winnerge assesses whether the size and circumstances of the business, your objectives and the characteristics of the transaction are compatible with the service. Winnerge To Match is intended for businesses with annual revenue of at least €2 million.
Request to get started with Winnerge To Match
- The purpose of the request is to understand whether we can work together. It does not automatically start a mandate.
- We will contact you for an initial discussion to review your objectives, the company’s situation, timing and priorities.
- You do not need to prepare any documents before completing the form. At this stage, a few details about the business and the proposed sale are enough.
- If Winnerge To Match is the right service, we define the scope of the mandate together.
- Before getting started, you will know the terms and structure of the mandate. The retainer, initial minimum term and success fee are set out before signing.
- Work starts only after you accept the mandate. At that point, we tell you which essential documents are needed for the 10-business-day phase to begin.
A fast-track mandate built on real M&A experience
What to know when you start looking for buyers
Receiving more than one offer for your company does not mean choosing the buyer with the highest price. Cash at closing, earn-outs, warranties, the entrepreneur’s future role and certainty of completion can significantly change the final outcome.
When an entrepreneur starts considering the sale of their company, one of the first questions usually concerns value. Much more rarely, however, attention is given to a decisive issue: who could realistically be interested in buying my company.
When an entrepreneur decides to sell their company, the due diligence of an SME is often perceived as a technical, almost notarial phase, required to reach closing without issues.
