The CES 2025 in Las Vegas showcased a future advancing at lightning speed. With integrated artificial intelligence, autonomous systems, and green technologies taking the spotlight, this event offered more than just a glimpse into the tech world—it was a wake-up call for companies to redefine their role in a market undergoing constant transformation. For Italian SMEs, these innovations present a unique chance to unlock new growth opportunities, particularly through strategic M&A.

AI and sustainability: the stars of CES 2025

Artificial intelligence (AI) dominated the conversation at CES 2025. From smart TVs that adapt to user preferences to autonomous vehicles with sophisticated decision-making capabilities, AI has moved from being a premium feature to an essential asset. Companies like LG introduced groundbreaking concepts such as “Affectionate Intelligence,” signaling a shift toward AI designed to connect on a deeper level with users.

Sustainability also took center stage, with leading players like Panasonic and Samsung unveiling eco-friendly innovations that combine cutting-edge technology with a commitment to reducing environmental impact. These advancements highlight how the transition to sustainable solutions is not just inevitable but also a strategic advantage.

Why M&A matters for italian SMEs

These emerging technologies are rewriting the rules of competition across industries, making M&A a critical lever for companies to stay ahead. By acquiring tech-focused firms or startups, businesses can fast-track innovation, access untapped markets, and solidify their market position.

Recent data shows a sharp rise in tech-related M&A, with Western markets seeing a 26.6% increase in 2024 and Italy reporting a 40% surge in activity (source: Tech M&A Trends). Italian SMEs are increasingly recognizing the value of targeted acquisitions to gain expertise in AI and digital transformation.

Shifting mindsets: from observers to leaders

Many SMEs still view M&A as a tool reserved for industry giants. However, with a well-defined strategy and clear goals, even smaller companies can leverage acquisitions to become market leaders. For example, acquiring a tech startup can provide not only access to specialized skills but also entry into international markets, enabling SMEs to harness the synergy between tradition and innovation.

That said, every deal requires careful planning. From cultural alignment to operational integration, addressing potential challenges is key to maximizing value.

Seizing the moment

CES 2025 underscores a simple truth: change is constant, and businesses must adapt or risk falling behind. For Italian SMEs, now is the time to act. By embracing strategic M&A and prioritizing innovation, they can turn today’s challenges into tomorrow’s growth opportunities.