DOMENIS1898 is more than a distillery: it is a heritage of values, identity and artisanal production that has represented Friuli and Italy to the world for over a century. Its acquisition by Nardini, Italy’s oldest distillery, is not merely an industrial transaction but a project of continuity and enhancement, built with strategic clarity and a deep respect for local tradition.

Winnerge acted as sell-side advisor to the ownership of DOMENIS1898, working closely with Alain Rubeli throughout the entire process. Together, we shaped a transaction based on clear industrial objectives and the ambition to secure a solid and coherent future for the company.

A shared vision of heritage and premium positioning

The entry of DOMENIS1898 into the Nardini Group strengthens both brands’ presence in the premium grappa segment. The deal brings an iconic label such as Storica Nera into a broader, complementary offering, while preserving production in Cividale del Friuli and maintaining the brand’s historical identity.

The entrepreneurial vision of Alain Rubeli – focused on product quality, brand strength and continuity – provided a consistent foundation throughout the process. This continuous, clear and value-driven dialogue allowed Winnerge to tailor a structured and strategic sale.

Winnerge’s role: strategy, value, and execution

As sell-side advisor, Winnerge supported Alain Rubeli and his team in defining strategic priorities, selecting the ideal industrial partner and managing all negotiation and execution phases.

The transaction was designed to:

• maximise the positioning of DOMENIS1898;
• safeguard production and its local roots;
• integrate distinctive assets and expertise into a coherent industrial platform;
• ensure continuity and recognisability, with the active presence of the company’s historical leadership overseeing the distillery’s technical and cultural legacy.

A case of value creation through Italian excellence

The DOMENIS1898–Nardini transaction is a tangible example of how M&A can serve as a tool to protect and promote Italian excellence. More than a simple change of ownership, this deal was a shared entrepreneurial project driven by aligned industrial goals.

Ongoing dialogue with the ownership was key to designing a process that combined strategic discipline with entrepreneurial vision—demonstrating that, in some cases, selling is the most effective way to grow and preserve long-term value.

Conclusion

DOMENIS1898 enters a new chapter, with deep roots and a clear outlook on the future. For Winnerge, it was a privilege to support Alain Rubeli during this strategic transition—an example of how value can be created and transferred with method, insight and full respect for identity.

The operation was carried out in collaboration with attorney Gianpaolo Valcavi, who oversaw the legal aspects of the process.