The integration of Eurostep into Orvian Group — a strategic initiative promoted by Xenon Small Cap — marks the beginning of a new growth chapter for the company led by Simone Bittoto. Winnerge acted as exclusive sell-side advisor throughout the transaction.

A company with strong potential

From the outset, Winnerge identified Eurostep as a company with solid foundations and high potential: a technologically advanced infrastructure, a clear strategic vision, and deep specialization in complex eCommerce platforms. Its merchant of record (MOR) model further reinforced its distinct market positioning.
Our role was to highlight every strategic asset — beyond financial metrics — to present the company’s full potential to the market.

Why Orvian was the right fit

The Orvian Group project (formerly Fifth Beat) offered the right context: a growing hub in the fields of eCommerce, technology and strategic design. Orvian recognized Simone Bittoto’s leadership qualities and brought him on board as an active participant in the group’s new governance structure.

The operation

This was a complex deal, built through patience and meticulous attention to detail. A team effort that combined different skill sets to turn a business sale into a genuine growth opportunity.
Winnerge led the full transaction process: from defining the equity story and identifying the right investor, to negotiation and advising the CEO on the structure of his reinvestment — all aligned with Eurostep’s long-term growth objectives.
Legal advisor Adolfo Bordin assisted the remaining shareholders, ensuring full transparency and legal clarity throughout the deal.

For Winnerge, another example of how tailored M&A strategies can unlock long-term value when designed around the business and its people.